Today we're excited to publicly release 6 new deep dive titles in the Little Black Book series.
We think the industry, and our business, benefit when ad buyers and sellers have a deep understanding of advertising technology. We also believe ad tech expertise does not need to be a multi-year journey.
Our original Little Black Book of Ads explains must-know ad tech concepts in a concise and approachable format. And our Little Black Book workshops accelerate our clients up the ad tech learning curve by connecting abstract concepts with live in-the-wild examples of ad tech in action.
Based on overwhelmingly positive feedback, we've developed a collection of more focused ad tech primers that address our clients' most commonly asked questions. Starting today, the following titles are available for free download on our website:
- The Little Black Book of Ads
- The Little Black Book of Attribution
- The Little Black Book of Audience Data
- The Little Black Book of Header Bidding
- The Little Black Book of Private Marketplaces
- The Little Black Book of Native Advertising
- The Little Black Book of Ad Blocking
Download the full collection at jouncemedia.com/little-black-book
An educated industry is a productive industry. Happy reading!