Introducing The Little Black Book of Video Advertising
We're excited to introduce the next edition of our Little Black Book series: The Little Black Book of Video Advertising.
Our customers on both the buy-side and sell-side of the programmatic market are charging into the video space, and we hope The Little Black Book of Video Advertising brings clarity to the complexities of programmatic video transactions. The book provides concise descriptions of must-know video concepts including:
- VAST and VPAID
- Video asset renditions
- Engagement tracking
- Media rights management
- Video demand mediation
- Server-side ad insertion
You can download The Little Black Book of Programmatic Video and the rest of the Little Black Book series for free at jouncemedia.com/little-black-book.
More Little Black Books are on the way. Stay tuned!