The Little Black Book of Search Engine Marketing

LBBSearch_icon.jpg
LBBSearch_icon.jpg

The Little Black Book of Search Engine Marketing

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Search is the original programmatic advertising channel, and The Little Black Book of Search Engine Marketing breaks down the basics of advertising on both classic and emerging search platforms. This primer covers:

  • The anatomy of search ads
  • Keyword targeting and match types
  • Shopping product feeds
  • Audience targeting in search
  • Search auction dynamics
  • SEM management platforms
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