The Little Black Book of Attribution

LBB_of_Attribution.png
LBB_of_Attribution.png

The Little Black Book of Attribution

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Everything you need to know about measuring advertising effectiveness.  This primer provides an overview of techniques for measuring online sales, offline sales, app installs, and brand sentiment.  It also clarifies approaches used by advertisers to analyze path-to-purchase data including last touch attribution, multi-touch attribution, and lift experiments.

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