The Little Black Book of Audience Data

LBB_of_Audience_Data.png
LBB_of_Audience_Data.png

The Little Black Book of Audience Data

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Everything you need to know about audience-targeted advertising.  This primer provides an overview of technologies used to collect website and app usage behavior, onboard offline data, and syndicate data across ad tech platforms.  It also provides insight into the methodologies for augmenting audience data including cross-device matching and audience segmentation.

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