The Little Black Book of Header Bidding

LBB_of_Header_Bidding.png
LBB_of_Header_Bidding.png

The Little Black Book of Header Bidding

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Everything you need to know about the rapid emergence of header bidding and the flatting of traditional waterfall-based publisher ad serving.  This primer provides an overview of the header bidding workflow as well as critical operational considerations including fill rate, latency, and floor optimization.  It also highlights emerging capabilities including server-side bidding and applications for native, video, and in-app inventory.

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