The Little Black Book of Native Advertising

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LBB_of_Native_Advertising_JPEG.jpg

The Little Black Book of Native Advertising

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Everything you need to know about the emergence of native ad formats in the programmatic advertising ecosystem.  This primer provides an overview of native ad standardization, templatized creative assets, and dynamic ad rendering.  It also provides insight into the emergence of native RTB and the key considerations for buyers and sellers transacting native ads via an RTB exchange.

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