The Little Black Book of Private Marketplaces

LBB_of_Private_Marketplaces.png
LBB_of_Private_Marketplaces.png

The Little Black Book of Private Marketplaces

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Everything you need to know about transacting prioritized programmatic buys outside the open exchange.  This primer provides an overview of the variations of biddable private marketplaces including private auctions, preferred deals, and programmatic guarantees.  It also clarifies the role of private marketplaces conducted outside a traditional RTB auction including AdX First Look and automated guaranteed.

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