We were thrilled to participate in MediaMath's New Marketing Institute Podcast. In this episode Jounce's Chris Kane talks with MediaMath's Michelle Said about the current state of digital marketing attribution and key considerations for marketers looking to invest in attribution solutions.
Walled gardens have set themselves apart from thousands of publishers across the open internet by restricting their integrations with principal programmatic technologies. Learn about the unique solutions walled gardens have adopted to meet the needs of advertisers while maintaining their high walls.
Data half-life says a lot about the degree to which publishers can tolerate a culture of experimentation. Publishers with fast-burning data can test emerging programmatic sales channels, allow new third-party trackers on their pages and even explore direct data-licensing agreements without fear of long-term consequences.
In the tug-of-war between CMO and CFO, the CFO is winning. Advancements in measurement and attribution have made it possible for the CFO to demand proven returns from media investments. Like any other business investment, marketing is now being held accountable to achieving financial returns.
Clever applications of private marketplace technology allow publishers to move from reactively protecting data leakage to proactively monetizing their data assets.
So far, we've been communicating our perspective primarily through the Jounce Media blog, but we've been on the lookout for new ways to connect. We're eager to start a dialogue on the biggest and fastest moving challenges facing the industry and the actions our partners can take to stay ahead of the innovation curve. So today, we're excited to announce the Jounce Media Webinar Series!
FBX was the first mass market example of real time bidding’s applications beyond banner ads, and its closure is a signal of the growing power of walled gardens in the face of an open advertising ecosystem. But most publishers aren’t Facebook, and they are eagerly adopting the programmatic selling of native ad units.
Comcast's acquisition of StickyAds signals that the company may be trying to follow Google's playbook of building a fully integrated monetization solution for publishers. The strategy is sound, but Comcast should learn from Google's tactical stumbles and embrace unified yield management before header bidding infiltrates the video advertising world.
Programmatic advertising is dead. So says its self-proclaimed inventor, Mr . Brian O’Kelley, CEO of App Nexus. The new era is all about the core ad tech buyers — the advertisers and publishers. The winning technologies of the new age will be those that see customers as equals, that teach customers how to use the powerful tools they are buying.
Header bidding's adoption by premium publishers has been rapid and sweeping. In the past 12 months, header bidding has gone from a curiosity to a must-have for major digital publishers. So it surprised us to find that 45 of the 100 biggest US publishers haven't yet adopted header bidding.
The buzz around header bidding has focused on the implications for publishers. But what does header bidding mean for ad buyers? Is header bidding a good thing for advertisers? It is a good thing for DSPs?