The IAB’s ads.txt initiative has gained rapid adoption from the biggest ad-supported websites, protecting buyers and sellers from a major source of fraud. But those same publishers appear to be leaving the door open to fraudsters by not implementing the newly-released app-ads.txt spec for their mobile apps.
We’re thrilled to announce that over 10,000 Little Black Books have been downloaded. Advertising professionals from hundreds of companies trust Jounce to bring clarity to the often confusing advertising technology landscape.
Advertiser Perceptions recently published a report reflecting publishers’ self-stated adoption of programmatic selling platforms. It is a case study in the misinformation that marketers confront when working with their sell-side counterparts.
Last week marked the end of Q3 earnings season, so this week marks an update to our 2018 global ad spend forecast. In short, the walled gardens continue to outpace the open internet. We’re revising up our estimates of ad spend on Google Ads, Twitter, and Snapchat, and we’re revising down our estimate of ad spend on Criteo.
We were thrilled to be invited back to the AdExchanger studio for a discussion about supply path optimization. In this 45 minute podcast, Jounce Media Founder Chris Kane and AdExchanger Executive Editor Zach Rodgers discuss techniques marketers can use to gain an information advantage and exploit pricing inefficiencies in the RTB market.
We were thrilled to participate in this week’s AdExchanger Programmatic I/O conference in New York City. Catch the replay of our “Programmatic Atlas” presentation here. In this 20 minute discussion, we introduce the complexities of RTB supply paths and suggest three strategies buyers can take to overcome this complexity and exploit programmatic pricing inefficiencies.
Since we published our 2018 digital spend forecast, we've gotten some great feedback from our readers and have also seen surprising earnings announcements. Some of this new information confirmed our projections, but some made us rethink our assumptions. And so we're making three downward revisions to our 2018 forecast.
The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook, YouTube and their walled-garden peers are paving a path toward a pixel-free internet. Their obsession with user experience has made them allergic to third-party tracking pixels, and they are pioneering new methods of server-side measurement.
We were thrilled to participate in MediaMath's New Marketing Institute Podcast. In this episode Jounce's Chris Kane talks with MediaMath's Michelle Said about the current state of digital marketing attribution and key considerations for marketers looking to invest in attribution solutions.
Walled gardens have set themselves apart from thousands of publishers across the open internet by restricting their integrations with principal programmatic technologies. Learn about the unique solutions walled gardens have adopted to meet the needs of advertisers while maintaining their high walls.
The industry made a collective misstep by building on top of a loophole. When a powerful company like Apple controls foundational advertising technology, the rest of the industry is subject to unpredictable shifts.
The second price auction is widely viewed to be the fairest mechanism for price discovery, but its implementation in most programmatic advertising environments creates price distortion that hurts both buyers and sellers.
Data half-life says a lot about the degree to which publishers can tolerate a culture of experimentation. Publishers with fast-burning data can test emerging programmatic sales channels, allow new third-party trackers on their pages and even explore direct data-licensing agreements without fear of long-term consequences.
In the tug-of-war between CMO and CFO, the CFO is winning. Advancements in measurement and attribution have made it possible for the CFO to demand proven returns from media investments. Like any other business investment, marketing is now being held accountable to achieving financial returns.