The Little Black Book of Real Time Bidding

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LBB of Real Time Bidding.png

The Little Black Book of Real Time Bidding

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Everything you need to know about RTB ad exchanges. This primer provides a deep dive into the ways buyers and sellers transact through RTB auctions including auction price, DSP targeting, and brand safety controls. It also clarifies the differences between delivering banner, video, and native ads on RTB exchanges.

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