The Little Black Book of Supply Path Optimization

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LBB-of-SPO.png

The Little Black Book of Supply Path Optimization

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Everything you need to know about the emerging discipline of supply path optimization. This primer provides an introduction to auction duplication and clarifies the impact of auction duplication on programmatic buyers, programmatic sellers, and enabling technology platforms. It also clarifies the role of industry transparency solutions including ads.txt, sellers.json, and the RTB SupplyChain object and clarifies how marketers can use these solutions to develop a curated programmatic supply chain.

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