The Little Black Book of Video Advertising

LBB of Video Advertising.png
LBB of Video Advertising.png

The Little Black Book of Video Advertising

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Everything you need to know about the role of video formats in the programmatic advertising ecosystem.  This primer provides an overview of video ad serving, creative standards, and engagement tracking.  It also provides insight into unique video selling dyanmics including media rights management and server side ad insertion.

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