The Little Black Book of Walled Gardens

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The Little Black Book of Walled Gardens

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Everything you need to know about the power of walled gardens like Facebook and YouTube, who represent a dominant and growing share of global ad spend.  This primer clarifies the key differences between walled gardens and open programmatic media buying.  It also provides insight into the ways that walled gardens manage 1st party and 3rd party audience targeting data, the techniques they employ for campaign delivery verification, and emerging solutions for closed loop performance measurement.

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