Featured
Making Sense Of The Programmatic Supply Chain
We hosted a live “ask me anything” session with publishers on November 6th. Here’s the recording.
The growth of “made for advertising” (MFA) websites has reached a slow boil over the last 3 years. In this 20 minute video, we describe the growth of MFA, the risks MFA supply presents to buyers, and the steps SSPs, DSPs, agencies, and measurement companies are taking to help marketers manage their investments with MFA publishers.
Our 2023 market outlook report quantifies supply and demand for open internet inventory and the emerging competition between DSPs and SSPs.
In this updated whitepaper, we re-introduce a framework that programmatic buyers can use to identify value-adding direct and indirect supply chains, and we recommend practical steps marketers can take to exclusively transact with trusted counterparties.
Our 2022 market outlook report quantifies supply and demand for open internet inventory and the emerging competition between DSPs and SSPs.
Dynamic take rates were an inevitability once publishers started implementing header bidding. Here’s what buyers and sellers need to consider when trading through variable fee supply chains.
Our 2021 market outlook report assesses the long term impact of 2020’s ad spend pull-back and forecasts growth and share shift for all digital advertising sub-sectors.
Marketers often know more about a publisher’s inventory than the publisher does. We’d like to fix that.
Google posted its sellers.json file on June 9. In our view, it’s a half-hearted effort that falls short of industry transparency standards.
Reselling isn’t good, and reselling isn’t bad. Like publisher-direct supply, indirectly-sourced supply can advance a marketer’s goals, or it can waste a marketer’s money.
One primary benefit of supply path optimization (SPO) is a reduction in the ad tech tax. But the way reduced fees are applied can have a drastically different impact on the marketer.
The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose of transparency to the programmatic supply chain.
When a publisher integrates one new programmatic sales partner, it commonly also authorizes 10 or more one-hop and multi-hop reselling supply paths. Here’s how that works.
Publishers like to say they’re consolidating exchange partners. The data suggests otherwise.
Today, we are releasing our 2020 market outlook report, which includes a bottoms-up forecast of where marketers will deploy global paid media investments in the year ahead along with our analysis on the market forces shaping ad spend growth and share shift.
We shared our perspective on new tools marketers can leverage to take a data-driven approach to supply path optimization at AdExchanger’s Programmatic I/O event in New York City. Catch the replay here.
We’ve been hard at work building what we believe is the most comprehensive catalog of supply path data, and we’re excited to continue bringing data-driven insights to help guide marketer supply path optimization decisions.
Last week we added sellers.json data to our supply path database. This week, we’re integrating sellers.json into our Programmatic Atlas dashboard.
We’re excited today to announce a significant upgrade to our free, publicly-available supply path database.
Catch Jounce Media's presentation from Programmatic I/O San Francisco 2019. In this 25 minute talk, Chris Kane discusses the state of customer data platforms and specific actions marketers can take to implement their of CDPs.
We're 50 days into 2019, and the year in advertising is starting to come into focus. In short, the walled gardens are eating programmatic, which is eating digital, which is eating traditional.
The IAB’s ads.txt initiative has gained rapid adoption from the biggest ad-supported websites, protecting buyers and sellers from a major source of fraud. But those same publishers appear to be leaving the door open to fraudsters by not implementing the newly-released app-ads.txt spec for their mobile apps.
We’re thrilled to announce that over 10,000 Little Black Books have been downloaded. Advertising professionals from hundreds of companies trust Jounce to bring clarity to the often confusing advertising technology landscape.
Advertiser Perceptions recently published a report reflecting publishers’ self-stated adoption of programmatic selling platforms. It is a case study in the misinformation that marketers confront when working with their sell-side counterparts.
As marketers shift their TV investments from hand sold reservations to programmatic auctions, they encounter a radically new supply landscape that requires a new approach reporting and optimization.