We’ve been hard at work building what we believe is the most comprehensive catalog of supply path data, and we’re excited to continue bringing data-driven insights to help guide marketer supply path optimization decisions. Today we’re releasing the SPO Fact Pack, which brings data to three business-critical questions that marketers should consider as they implement supply path optimization strategies:
Which exchanges provide the necessary scale to power my media buy?
How directly is each exchange integrated with its publisher partners?
Which exchanges provide access to value-added resellers?
The SPO Fact Pack provides automated daily updates to these three questions. You can find our latest insights here.