Your DSP does what you tell it to do, so tell it to do what you want it to do.
After a decade of innovation and fierce competition, today’s leading DSPs are enterprise-grade solutions that enable marketers to execute impression-level bidding for open web inventory. But like most powerful technologies, successfully operating a DSP requires a deep understanding of how the technology works and a commitment to continuous improvement.
Download Jounce's whitepaper on state of the art techniques for customizing DSP bidding algorithms to achieve your business goals.