Everything Marketers Need To Know About SPO
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We’ve spent years studying the programmatic supply chain. Here’s everything that matters in just 10 pages.
We've been crawling every ads.txt, app-ads.txt, and sellers.json file since 2018. And we've been studying over $600 million of annual programmatic ad spend since 2020. The final result is the industry's most comprehensive supply path optimization database that quantifies supply and demand across 1,000,000 websites, 500,000 mobile apps, and 50,000 CTV apps.
Armed with that data, we've published over 50 research reports that analyze supply path optimization trends. We host monthly webinars to discuss emerging points of supply chain inefficiency. And we surface daily-updating profiles of every programmatic seller.
Don't have time for all that?
The Marketer's Guide To Supply Path Optimization distills everything we've learned about the movement of money from DSPs to publishers into a simple framework:
In this whitepaper, we describe these four types of programmatic supply chains, quantify the mix of programmatic supply available to DSP buyers, and recommend two techniques marketers can adopt to systematically avoid value-extracting RTB auctions.
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And fast track your supply path optimization strategy.