Programmatic buyers are solicited to bid into over 15 million supply paths.

Are they choosing yours?

As advisors to many of the world’s largest programmatic buyers, we have a unique line of sight into the ways DSPs respond to auctions from tens of thousands of ad-supported websites and apps. And through data-sharing agreements with our buy-side partners, we are able to let publishers see what advertisers see.

See what buyers see

A Jounce supply chain audit provides a rigorous breakdown of every supply path that conducts auctions for your property. Through a detailed report, we assess each of your direct, reselling, non-transparent, and unauthorized supply paths, and we provide actionable recommendations to unlock short term revenue and protect against long term strategic risks.

Stay up to date

The programmatic supply chain is a dynamic machine. Publishers regularly add and remove directly-integrated exchanges. Directly-integrated partners and their resellers regularly change their traffic shaping patterns. DSPs regularly adjust the traffic they evaluate through each supply path.

Jounce’s marketer data co-op gives publishers a daily-updating view into over $100 million of annual programmatic ad spend. Through web-based dashboards and email alerts, we provide publishers with must-know information about changes in the way their supply is presented to programmatic buyers.

Get started for free

Managing your programmatic supply chain starts with a free Jounce supply path snapshot. We’ll join your ads.txt file with exchange sellers.json files and cross reference that mapping against live bidstream data. We’ll then package the output into a 1-page summary of the ad opportunities presented to DSP buyers.

Tell us the basics, and we’ll have a supply path snapshot in your inbox within 2 business days.