Our 2024 State Of The Open Internet report provides a data-driven view into supply and demand on the open internet and the business forces that will drive industry growth and share shift in the year ahead.

The Jounce SPO Summit is the industry’s first gathering of buy-side and sell-side supply path optimization experts. We brought together 250 of the industry’s leading minds for a day of discussion and debate anchored on our 2024 State Of The Open Internet report.

Our 2023 “State Of The Open Internet” report provides a data-driven view into supply and demand on the open internet and the evolution of DSPs and SSPs from partners to competitors.

Our 2022 “State Of The Open Internet” report provides a data-driven view into supply and demand on the open internet and the evolution of DSPs and SSPs from partners to competitors.

Our 2021 “State Of The Open Internet” report assess the long term impact of 2020’s advertising pullback and forecasts growth for each digital advertising sub-sector in the year ahead.

Our 2020 “State Of The Open Internet” report contains bottom-up quantification of marketer budget allocation across all digital channels and provides context on the drivers of industry growth and share shift.

Our 2019 “Digital Market Outlook” identifies 8 trends that we expected to shape the open internet and provides data-driven perspective on each.