We were thrilled to participate in AdExchanger's Programmatic I/O conference in New York City last week. Catch the replay of our Server Side Attribution talk here:
In this 30 minute video, we cover:
- The limitations of pixel-based measurement and solutions for using server-side technologies to measure both online and offline ad exposure and sales
- The often overlooked cost to advertisers of complex tagging systems and solutions for creating operational efficiency through server-side data collection
- The equally overlooked negative impact that pixels have on user experience and techniques marketers can adopt to enable consumer-first advertising experiences
- A roadmap for marketers to build server-side attribution systems
For more information on how Jounce partners with brands to build next-generation measurement systems, download the Little Black Book of Attribution or email contact@jouncemedia.com.