We were thrilled to participate in AdExchanger's Programmatic I/O event in San Francisco last week. Catch the replay of our Little Black Book of Attribution workshop here.
In this 40 minute video, we cover:
- Trade-offs marketers must consider when selecting an attribution methodology
- Technologies available to help marketers measure a diversity of online and offline KPIs
- Case studies of marketers who have adopted advanced attribution techniques
You can download The Little Black Book of Attribution and seven more titles in our Little Black Book series at jouncemedia.com/little-black-book