10,000 Little Black Book Downloads

We’re thrilled to announce that over 10,000 Little Black Books have been downloaded. Advertising professionals from hundreds of companies trust Jounce to bring clarity to the often confusing advertising technology landscape.


We published our first Little Black Book in 2015 with the goal of bringing clarity to the ad tech space. Our library now includes 12 titles that provide deep dives into must-know topics like audience data, attribution, and header bidding.

Every day, advertising professionals from across the industry — marketers, agencies, publishers, technology companies, data brokers, and investors — download our Little Black Books to cut through the complexity of advertising technology. And those companies then engage Jounce to design and implement custom advertising technology systems.

The Little Black Book series has become required reading for our industry. We will continue to invest in building world class education materials, and we will continue to make those materials publicly available and free to use.

To download your free copies and begin your ad tech education journey, click here.