We were thrilled to participate in AdExchanger’s Programmatic I/O event in San Francisco last week. As part of their Buy-Side Essentials track, we shared our perspective on the role of Customer Data Platforms (CDPs) in enabling interoperability across a marketer’s paid, earned, and owned media. Catch the replay here.
In this 25 minute talk, Jounce’s Chris Kane provides an overview of the CDP category and a roadmap for marketers who are exploring CDP investments. This talk specifically addresses:
The success with which ad tech companies have achieved interoperability to support ad serving, targeting, and measurement.
The comparatively limited ability for marketers to achieve interoperability across their mar tech systems.
The ways in which CDPs are starting to enable seamless and near-real-time data flows across paid, earned, and owned media systems.
A demo of a CDP that Jounce has implemented to support our own sales and marketing process.
To jump start your organization’s journey to implementing a CDP and achieving marketing interoperability, reach out to us at firstname.lastname@example.org