Marketers often know more about a publisher’s inventory than the publisher does. Let’s fix that.
How is your inventory being presented to programmatic buyers? Are qualified DSP bids being incorrectly rejected? Are buyers seeing the inventory quality metrics that they expect? Are DSPs receiving unauthorized bid requests for your property?
These questions are reasonably simple for marketers to answer, but they’re almost impossible for publishers to answer. And we think that information asymmetry limits publishers’ ability to operate high efficiency programmatic auctions.
In this 15 minute video, we introduce our approach for helping publishers “see what buyers see.”
Managing your programmatic supply chain starts with a free Jounce supply path snapshot. We’ll join your ads.txt file with exchange sellers.json files and cross reference that mapping against live bidstream data. We’ll then package the output into a 1-page summary of the ad opportunities presented to DSP buyers.
Tell us the basics, and we’ll have a supply path snapshot in your inbox within 2 business days.