Our 2024 State Of The Open Internet report provides a data-driven perspective on the market forces that will shape the industry in the year ahead. In this opening keynote, Chris Kane will provide Jounce Media’s views on industry-defining dynamics including audience gatekeepers, demand concentration, bidstream congestion, and signal fidelity.

Will Doherty is Vice President of Inventory Development at The Trade Desk. In this role, Will is responsible for TTD’s partnerships with SSPs as well as TTD’s publisher-direct OpenPath program. Prior to The Trade Desk, Will held senior leadership roles at Index Exchange and Netmining. In this discussion, Will will discuss TTD’s strategic priorities for supply chain management as well as his views on the future of the programmatic supply chain.

Jean Fitzpatrick is Executive Vice President of Commercial Strategy at IPG Mediabrands, overseeing all auction-based pricing partnerships across the open internet, walled gardens, and retail media. Jean previously held roles at OpenX and PriceGrabber. In this discussion, Jean will provide her perspective on the complexities of scaling supply path optimization strategies to globally distributed teams and DSP seats.

Sam Cox is Senior Vice President of Product Management at Integral Ad Science where he is responsible for all targeting and measurement solutions. Sam previously held product leadership roles at MediaMath, Google, and Amazon. In this session, Sam will discuss his experience managing inventory quality on the buy side of the market and will provide perspective on the evolution of IAS’s suite of services from ad fraud and viewability to emerging attention metrics.

Eric Austin is Procter & Gamble’s Global Vice President of Brand Marketing & Media Innovation. In this role, Eric is responsible for global ad tech and agency partnerships. Eric will share P&G’s experience building in-house media expertise and securing direct access to programmatic campaign data. Eric will also discuss P&G’s programmatic media priorities, including supplier diversity, inventory quality standards, and supply chain transparency.

Heather Carver is Chief Revenue Officer at Freestar where she oversees both demand-side and supply-side growth. Heather previously held leadership roles at Amazon and Magnite. In this discussion, Heather will share her perspective on the current state of web publishers and the market forces that are reshaping publisher growth and profitability. Heather will also discuss the benefits and risks of post-cookie addressability solutions.

Andrew Casale is President & Chief Executive Officer at Index Exchange. In his over 20-year tenure at Index, Andrew has overseen the company’s evolution from pre-programmatic ad network to global omnichannel exchange. In this session, Andrew will provide his perspective on managing marketplace quality, building trusted buy-side partnerships, and bringing auction-based economics to the streaming TV category.