We’ve distilled everything we’ve learned about the programmatic supply chain into this free 10 page whitepaper.

The_Marketer_s_Guide_To_Supply_Path_Optimization.pdf

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The Marketer's Guide To Supply Path Optimization

The Little Black Book of Supply Path Optimization provides a crash course in the “how it works” of supply path optimization. And it’s free to download.

Jounce+Little+Black+Book+of+SPO.pdf

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The Little Black Book of Supply Path Optimization

Our data-driven perspective on the market forces that will shape the year ahead. The most recent report is a paid product. Reports from prior years are free.

Jounce_Media_2023_State_Of_The_Open_Internet.pdf

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The State Of The Open Internet

**Get started with these free resources**

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On-demand education that builds expertise about the movement of money from DSPs to publishers

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Education

Monthly research and webinars that track recent changes and emerging dynamics in the programmatic supply chain

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Reserach

Independent evaluation of the authorization, directness, and quality of every web, mobile app, and CTV supply chain

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Data

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades.

What we do

If your company already subscribes to Jounce’s research, request your account and look for a welcome email, typically in 1-2 hours.

Your login will provide access to our on-demand education program, our full library of monthly research reports and webinars, and our daily-updating supply chain dashboards.

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Already a Customer?

Jounce Media’s research is a critical input to Magnite’s product roadmap. Jounce’s monthly reports and webinars help us prepare for disruptive trends and take maximum advantage of emerging growth opportunities. Throughout our multi-year partnership, Jounce consistently spots industry trends early and helps Magnite build for the future of the open internet.

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Jounce Media’s research is an essential source of market intelligence for Raptive. Jounce has assembled the industry’s best data set for tracking programmatic supply and demand and has a proven track record of turning that raw data into business-friendly insights. We rely on Jounce’s research and dashboards to track major industry trends, monitor share shift among publishers, and benchmark our growth vs. peers.

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The complexities of the programmatic supply chain and the duplication of supply paths create inefficiencies for both marketers and publishers. At Bayer we’re committed to rationalizing the marketplace while continuing to support our publisher partners. Through our partnerships with Jounce and The Trade Desk, we’re turning our SPO insights into a trading advantage.

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Sharethrough’s entire organization – from senior management to new employees across all job functions – stays ahead of industry trends because of our partnership with Jounce Media. Jounce’s education program brings clarity to the most complex programmatic advertising concepts and creates a shared understanding of industry dynamics across our company.

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Jounce Media’s data-driven approach to supply path optimization has been invaluable to PubMatic as we build deep partnerships with the world’s largest brands, agencies, and DSPs. We rely on Jounce’s data to benchmark our marketplace quality vs. peers, to showcase our industry-leading scale and efficiency, and to activate custom auction packages.

Client-only access to Jounce’s SPO education, research, and data.

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The Marketer's Guide To Supply Path Optimization

The Little Black Book of Supply Path Optimization

The State Of The Open Internet

Request a live demo of our client portal