Jounce Media’s framework for identifying Made For Advertising inventory

The growth of “made for advertising” (MFA) websites has reached a slow boil over the last 3 years. In this 20 minute video, we describe the growth of MFA, the risks MFA supply presents to buyers, and the steps SSPs, DSPs, agencies, and measurement companies are taking to help marketers manage their investments with MFA publishers.

Our 2023 market outlook report quantifies supply and demand for open internet inventory and the emerging competition between DSPs and SSPs.

In this updated whitepaper, we re-introduce a framework that programmatic buyers can use to identify value-adding direct and indirect supply chains, and we recommend practical steps marketers can take to exclusively transact with trusted counterparties.

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