SPO Summit 2025
The industry’s annual gathering of buy-side and sell-side supply path optimization experts.
The 2025 SPO Summit is made possible through the support of these companies:
Speakers
Venue
8:30–6:30
225 Liberty Street, New York, NY 10281
Agenda
- Registration & Breakfast8:30–9:30
- Opening RemarksChris Kane, Jounce Media9:30–10:15
Our 2025 State Of The Open Internet report provides a data-driven perspective on the market forces that will shape the industry in the year ahead. In this opening keynote, Chris Kane will provide Jounce Media's views on industry-defining dynamics including sell-side curation, bidstream signal fidelity, and supply chain compression.
- The Butler/Till PerspectiveScott Ensign, Butler/Till10:15–10:45
Scott Ensign is the Chief Strategy Officer at Butler/Till where he is responsible for the agency's holistic offering across all media channels. Specific to the programmatic category, Scott oversees all external ad tech partnerships and all internal supply chain management initiatives. In this discussion, Scott will provide perspective on how programmatic buying is evolving, particularly the opportunities and the challenges of sell-side curation.
- Networking Break10:45–11:30
- The Audigent PerspectiveGreg Williams, Audigent, a part of Experian11:30–12:00
Greg Williams is the Senior Vice President of Partner Success at Audigent where he oversees the company's buy-side and sell-side ecosystem partnerships. Greg is a pioneer in RTB-traded advertising, having co-founded MediaMath in 2007 and holding multiple leadership positions at the company over his 13 year tenure. In this discussion, Greg will share his perspective on the emergence of the curation category, the shifting power dynamics among supply chain participants, and Audigent's role in serving the needs of buyers and sellers.
- The Hearst PerspectiveRachael Savage, Hearst Magazines12:00–12:30
Rachael Savage is the Senior Vice President of Ad Revenue Operations at Hearst Magazines, where she oversees portfolio-wide monetization spanning direct sales, programmatic channels, and affiliate partnerships. Rachael previously held senior operations roles at Conde Nast, Google, and The New York Times. In this discussion, Rachael will provide her perspective on the state of web publishing, particularly the ways in which generative AI is reshaping how media companies build audiences and monetize content.
- Lunch12:30–2:00
- The Paramount PerspectiveChristo Owen, Paramount2:00–2:30
Christo Owen is the Senior Vice President of Advertising Business Development & Programmatic at Paramount, where he leads streaming business development, programmatic partnerships, and revenue growth across all digital marketplaces. He focuses on monetizing Paramount's streaming business across platforms like Paramount+ and Pluto TV, ensuring best-in-class programmatic solutions, and maximizing streaming ad revenue. In this discussion, Christo will share his perspective on the evolution of RTB-traded CTV, the current market landscape, and the key milestones needed to build a durable and efficient CTV supply chain.
- SPO In ActionBen Epstein, Jounce MediaChandra Cirulnick, YahooCurt Larson, EquativMike Freyburger, Scope32:30–3:10
In this session, Ben Epstein will provide an update on the state of the art in supply path optimization by showcasing how our clients are turning supply chain data into a trading advantage. Chandra Cirulnick, Yahoo's Vice President of Global Supply Partnerships, will demonstrate Yahoo DSP's supply intelligence capabilities. Curt Larson, Equativ's Chief Innovation Officer, will demonstrate Equativ's Maestro curation platform. And Mike Freyburger, Scope3's Co-Founder and Chief Technology Officer, will demonstrate Scope3's runtime decisioning capabilities.
- The JWP Connatix PerspectiveJenn Chen, JWP Connatix3:10–3:40
Jenn Chen is the Chief Revenue Officer at JWP Connatix, where she oversees both demand-side and supply-side growth. Prior to Connatix, Jenn held leadership roles at Sizmek and AppNexus. In this discussion, Jenn will provide her perspective on the evolution of the online video category and the market forces that are reshaping video monetization.
- Networking Break3:40–4:25
- The Magnite PerspectiveAdam Soroca, Magnite4:25–4:55
Adam Soroca is the Chief Product Officer at Magnite where he is responsible for the company's strategic product direction and product roadmap. Adam joined Magnite through its acquisition of nToggle, which he founded in 2014. Adam previously held senior leadership roles at Jumptap and Millennial Media. In this conversation, Adam will provide his perspective on the evolving role of SSPs, the under-recognized importance of traffic shaping, and the competitive dynamics in the CTV category.
- Closing Remarks4:55–5:00
- Cocktail Reception5:00–6:30
Join us for cocktails, passed hors d'oeuvres, and live music on the terrace overlooking the Hudson.
Q&A
We will close all 1-on-1 discussions with an interactive audience discussion. If you'd like to ask a question live at the event, please submit it here: