We are pleased to introduce the latest title in Jounce Media's Little Black Book series: The Little Black Book of Walled Gardens.
Walled gardens have set themselves apart from thousands of publishers across the open internet by restricting their integrations with principal programmatic technologies. Learn about the unique solutions walled gardens have adopted to meet the needs of advertisers while maintaining their high walls. This primer covers:
- Native ad formats
- Performance pricing
- Marketer data onboarding
- DMP integrations
- Third party ad serving
- Viewability verificaiton
- Audience verification
- Closed loop attribution
- Off-platform advertising
Download The Little Black Book of Walled Gardens today at jouncemedia.com/little-black-book/walled-gardens