Speaking of Attribution: A Conversation With MediaMath

We were thrilled to participate in MediaMath's New Marketing Institute Podcast.  In this episode Jounce's Chris Kane talks with MediaMath's Michelle Said about the current state of digital marketing attribution and key considerations for marketers looking to invest in attribution solutions.  The conversation covers:

  • The evolution of programmatic buying
  • Achieving apples-to-apples metrics across media channels
  • Trade-offs among attribution methodologies
  • Data requirements for measuring cross-device paths to purchase
  • Walled garden measurement restrictions
  • Techniques for tuning attribution models and achieving fully automated campaign optimization

Tune in using the player below, or listen on MediaMath's website.