We were thrilled to participate in another Programmatic I/O event hosted by AdExchanger in New York City. As part of their Buy-Side Essentials track, we shared our perspective on new tools marketers can leverage to take a data-driven approach to supply path optimization. Catch the replay here:

Marketers now have access to a rich set of publicly available data to guide supply path optimization decisions. This 20 minute video provides a rapid fire overview of the state of the art for data-driven SPO.

In this 18 minute talk, we bring a data-driven view to two key questions that are shaping buy-side SPO strategies:

Can I consolidate spend to a short list of trusted ad exchanges who provide scale, transparency, and efficiency? (short answer: yes you can)
Can I achieve superior economics by disabling reselling supply paths? (short answer: proceed with data)

For more data-driven supply path optimization resources, head over to our SPO Fact Pack.

Catch The Replay: Data Driven Supply Path Optimization

Chris Kane