SPO Resource Center
If you’re going to optimize your path to supply, you’re going to need the facts. Jounce’s supply path optimization data is publicly available and free to use.
Our SPO fact pack quantifies the scale, directness, and reselling relationships of the largest RTB ad exchanges.
Our supply path dashboard provides daily refreshes of the publicly-disclosed ad exchange partnerships of the largest ad-supported publishers.
Our supply path database provides raw output of our ads.txt crawler and sellers.json crawler to support flexible supply path analysis.
Our Little Black Book of SPO provides a crash course in the “how it works” of supply path optimization.
Our monthly supply path benchmarking report provides a data-driven view into the current state of supply path optimization.
Ready to bring SPO to your programmatic media buys? We’d love to help. Send us a note at firstname.lastname@example.org.