We are pleased to introduce the latest title in Jounce Media's Little Black Book series: The Little Black Book of Search Engine Marketing.
Search is the original programmatic advertising channel, and The Little Black Book of Search Engine Marketing breaks down the basics of advertising on both classic and emerging search platforms. This primer covers:
- The anatomy of search ads
- Keyword targeting and match types
- Shopping product feeds
- Audience targeting in search
- Search auction dynamics
- SEM management platforms
You can download The Little Black Book of Search Engine marketing as well as all other titles in the Little Black Book series at jouncemedia.com/little-black-book.
More Little Black Books are on the way. Stay tuned!