Jounce Media is thrilled to be recognized by LUMA Partners as a leading programmatic consultancy.
One of the most common “detours” from a standard programmatic impression is a daisy chained auction in which multiple middlemen resell an impression to each other. Each of these middlemen takes a fee, reducing the portion of a marketer’s spend that is paid to the publisher.
More than $15 billion of ad spend will be transacted through programmatic channels this year, and that budget will flow through a famously fragmented set of technology systems. But what specifically are the steps behind a programmatic transaction? How does a single ad move across the Lumascape? In this post, we will break down the 5 key steps of every programmatic impression.