How can media buyers simplify the programmatic supply chain to optimize DSP investments?
In this session, you’ll learn a simplified framework for classifying programmatic supply chains:
Recognize and avoid unproductive reselling and direct supply chains that lead to low quality ad products
Identify premium supply controlled by both publishers and intermediaries
Further refine premium supply to include only trusted portfolios
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Trusted Portfolios
Our October 2023 report unpacks the challenges of rigorously building and maintaining inclusion lists of trusted websites, mobile apps, and CTV apps. We also introduce a new daily-updating data feed designed to simplify inclusion list creation and maintenance.
Campaign Audits
Our November 2023 report describes the limitations of today’s DSP reporting capabilities and propose a new process that media buyers can follow to enrich off-the-shelf DSP reports.