How should buyers and sellers use industry transparency standards to improve supply chain efficiency?
In this session, you’ll learn about:
Best practices for using ads.txt and sellers.json to validate supply chain directness
Complications for auditing mobile app and CTV app supply chains
Emerging standards for buyers to provide transparency to sellers
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Operating Units
Our August 2022 report disaggregates the largest open internet media companies into operating units — clusters of websites and apps that are monetized using shared supply chains.
Primary Sellers
Our June 2022 report identifies best practices for utilizing ads.txt, sellers.json, and bidstream data to identify direct and indirect supply chains of any website, mobile app, or CTV app.