What are the key similarities and differences across web, mobile app, and CTV supply?
In this session, you’ll learn about:
Cheap Reach placements and Made For Advertising publishers on the web
Mobile ad network rebroadcasting
CTV carriage rights and publisher ad networks
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Made For Advertising
In our April 2024 report, we quantify decline in MFA supply, the drivers of contraction, and the remaining challenges of managing MFA supply for both buyers and sellers.
Sales House Growth
Our March 2024 report quantifies the size and growth of the sales house category and discusses the implication for mid-market publishers.