Why does reselling exist, and when is a resold impression a wise investment?
In this session, you’ll learn about:
Three business contexts in which resold impressions create value for marketers and publishers
Industry initiatives to eliminate value-extracting reselling
Ways in which programmatic resellers blend value-adding and value-extracting auctions
How marketers can retool their media plans to transact with trusted publishers and intermediaries
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Reselling Whitepaper
Our reselling whitepaper provides additional examples of value-adding and value-extracting indirect supply chains.
Seller Sentiment
Our annual Seller Sentiment survey quantifies the awareness and favorability of the largest supply chain intermediaries among industry insiders.