How has publisher yield management evolved, and what is the current state of the art?
In this session, you’ll learn about:
Waterfall-based ad serving and the emergence of unified auctions
Auction duplication and DSP volume bias
Bidstream management techniques employed by DSPs, exchanges, and publishers
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
CTV Auction Duplication
Our May 2024 report quantifies the CTV category’s movement toward auction duplication and provides perspective on the implications for media buyers, DSPs, SSPs, and publishers.
DSP Bidstream Management
Our July 2024 report quantifies the current state of auction duplication and recommends a pragmatic strategy for deduplicating the bidstream.