How do buyers and sellers determine auction clearing prices, and what techniques do they use to optimize pricing?
In this session, you’ll learn about:
DSP bid price optimization for goal-based bidding
The role of bid shading and floor prices in first price auctions
Ways publishers manage prioritized PMPs for preferred buyers
Take rate discounts that exchanges apply to preferred buyers
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Floor Prices
In our February 2024 report, we provide a detailed analysis of the way floor prices are declared to DSP buyers and assess the benefits and risks of dynamic flooring.
CTV Auction Packages
Our June 2024 report provides guidance on best practices for curating CTV auction packages with the goal of helping media buyers avoid the costs of resold inventory.