How are advertising investments allocated among supply chain participants?
In this session, you’ll learn:
Revenue models for buy-side and sell-side ad tech businesses
Points of financial risk for programmatic buyers and sellers
Best practices for maximizing financial efficiency in the programmatic supply chain
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Cash Management
Our April 2023 report unpacks the ways in which publishers carry counterparty risk and recommends actions publishers can take to protect against collections issues.
Rebroadcasting Fees
In our July 2022 report, we discuss what the elimination of rebroadcasting would mean for all supply chain participants – marketers, DSPs, SSPs, intermediaries, and publishers.