Which companies process programmatic transactions, and what role does each perform?
In this session, you’ll learn:
The differences between walled gardens and the open internet
How buy-side and sell-side advertising technology platforms source supply and demand
A simplifying framework for identifying direct and indirect programmatic supply chains
Additional Resources
Want to go deeper? These resources will help you take your learning to the next level.
Market Sizing
Our annual State Of The Open Internet report provides a data-driven view into the inter-dependence of walled gardens and open internet media companies.
SSP Coverage
Our July 2023 report assesses the benefits and risks of strategic alliances between agencies and SSPs and quantifies the supply coverage of the most scaled sell-side platforms.