Your DSP does what you tell it to do, so tell it to do what you want it to do.
In the race for differentiation, DSPs are coming to market with a wide range of techniques that enable marketers to create customized bidding logic. Jounce believes there are four approaches to custom bidding:
- Bid Factors: Adjust bids based on easy-to-use user interface controls
- Bring Your Own Algorithm: Build and upload your own proprietary bidding algorithm
- Synthetic Conversions: Feed offline business outcomes into your DSP to inform bid optimizations
- Impression Scoring: Optimize based on custom attribution models
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