Download The Whitepaper: How To Train Your DSP

Your DSP does what you tell it to do, so tell it to do what you want it to do.

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In the race for differentiation, DSPs are coming to market with a wide range of techniques that enable marketers to create customized bidding logic. Jounce believes there are four approaches to custom bidding:

  • Bid Factors: Adjust bids based on easy-to-use user interface controls
  • Bring Your Own Algorithm: Build and upload your own proprietary bidding algorithm
  • Synthetic Conversions: Feed offline business outcomes into your DSP to inform bid optimizations
  • Impression Scoring: Optimize based on custom attribution models

Complete the following form to download your free copy.

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