We’re excited today to release The Little Black Book of Supply Path Optimization.
Auction duplication has fundamentally changed the way programmatic buyers and sellers transact. Many publishers now run 5 or more concurrent auctions for each available impression using a mixture of direct integrations, pass-through intermediaries, and multi-hop reselling.
Supply path optimization refers to a suite of solutions to address the complexities of auction duplication for both buyers and sellers. Our Little Black Book of Supply Path Optimization aims to create clarity for all market participants and jump start SPO initiatives.
For more content in Jounce’s Little Black Book Series, click here.