Today we're excited to publicly release 6 new deep dive titles in the Little Black Book series.
Comcast's acquisition of StickyAds signals that the company may be trying to follow Google's playbook of building a fully integrated monetization solution for publishers. The strategy is sound, but Comcast should learn from Google's tactical stumbles and embrace unified yield management before header bidding infiltrates the video advertising world.
Header bidding doesn’t just create improved price transparency for publishers… it also creates price transparency for consumers. So we whipped up a tool to give consumers a window into how advertisers are bidding for their ad space.