In our April report, we quantify decline in MFA supply, the drivers of contraction, and the remaining challenges of managing MFA supply for both buyers and sellers.

Our March report quantifies the size and growth of the sales house category and discusses the implication for mid-market publishers.

In our February report, we provide a detailed analysis of the way floor prices are declared to DSP buyers and assess the benefits and risks of dynamic flooring.

Our January report identifies 90 bellwether portfolios that meet the highest supply chain standards and that we will track throughout our 2024 research.

In our December report, we share results from our second annual Seller Sentiment survey – our once per year opportunity to ask industry insiders for their opinions of the 100 largest publishers and intermediaries.

In our November report, we clarify the limitations of today’s DSP reporting capabilities and propose a new process that traders can follow to enrich off-the-shelf DSP reports.

Our October report unpacks the challenges of rigorously building and maintaining inclusion lists of trusted websites, mobile apps, and CTV apps. We also introduce a new daily-updating data feed designed to simplify inclusion list creation and maintenance.

In our September report, we assess the ways in which US-based brands and agencies deploy DE&I budgets, and we recommend best practices for reaching diverse-owned publishers at scale and with confidence.

Our August report assesses common MFA gray areas. We also put forward our working definition of the MFA category and clarify our requirements for surfacing the MFA label in our dashboards and raw data feeds.

In July 2023, we assess the benefits and risks of strategic alliances between agencies and SSPs, and we recommend best practices for maximizing the value of these partnerships.

Our June 2023 report unpacks the current state of CTV content signals and recommends a roadmap for unlocking baseline CTV content controls and incentivizing greater transparency.

In May 2023, we take a deep dive into the current state of auction duplication, the motivations behind ad tech initiatives to more actively manage bidstream bloat, and the likely industry effects of DSP and ad exchange bidstream management initiatives.