Our November report identifies five drivers of rapid mix shifts in RTB supply and introduces a new process to empower media buyers to manage traffic surges.
In our October report, we unpack the ways in which supply chain intermediaries tamper with publisher-provided signals to misrepresent interstitials as instream video.
Our September focuses on the state of web video – the composition of supply, considerations for media buyers that manage instream budgets, and tradeoffs for publishers that monetize video ads.
In our August report, we benchmark the evolving monetization practices of out-of-home screen owners and recommend practical steps media buyers can take to manage their investments in out-of-home supply.
In our June report, we provide guidance on best practices for curating CTV auction packages with the goal of helping media buyers avoid the costs of resold inventory.
Our May report quantifies the CTV category’s movement toward auction duplication and provides perspective on the implications for media buyers, DSPs, SSPs, and publishers.
In our April report, we quantify decline in MFA supply, the drivers of contraction, and the remaining challenges of managing MFA supply for both buyers and sellers.
In our February report, we provide a detailed analysis of the way floor prices are declared to DSP buyers and assess the benefits and risks of dynamic flooring.
Our January report identifies 90 bellwether portfolios that meet the highest supply chain standards and that we will track throughout our 2024 research.
