In December 2019, following AdX's transition to a first price auction, we assess whether Google's auction should be a preferred path for buyers.

Our November 2019 report quantifies the benefit to buyers or removing financial hops from the supply chain.

In October 2019, we use sellers.json data to visually map each available supply path for select publishers.

Our September 2019 report draws on emerging sellers.json data to identify the most widely deployed supply chain intermediaries.

In August 2019, we draw on expanded ads.txt data to quantify Google's dominance among long tail websites and apps.

Our July 2019 report summarizes the early deployments of exchange sellers.json files.

In June 2019, we investigate subtle differences between desktop web and mobile web supply path efficiency.

Our May 2019 report tracks the expansion of publisher ads.txt files and the resulting impact on auction duplication.

In April 2019, we quantify the common case in which a single supply path, especially a reselling path, is shared across multiple ads.txt files.

Our March 2019 report introduces a new tracking output to monitor growth and contraction in each exchange's publisher adoption.

In February 2019, we study the volatility of supply path efficiency and quantify how quickly new 'optimal' paths emerge on each publisher property.

Our January 2019 report introduces a framework for balancing supply path scale with supply path pricing efficiency.