In our December 2021 report, we introduce a 5-part framework to simplify marketer SPO initiatives.

Our November 2021 report benchmarks the adoption and retention of the largest publisher monetization platforms.

In our October 2021 report, we recommend best practices for managing resold CTV inventory.

Our September 2021 report identifies specific publishers whose inventory is hard or impossible to win through the open auction.

In our August 2021 report, we study "made for advertising" properties -- websites that exhibit outstanding KPIs by forgoing user experience considerations.

Our July 2021 report introduces a framework that marketers, DSPs, and exchanges can adopt to better align video creative messages with user behavior.

In our June 2021 report, we unpack the counterintuitive finding that resold proprietary placements monetize more effectively than publisher-direct web video.

Our May 2021 report quantifies the under-representation of major content owners in the CTV supply landscape.

In our April 2021 report, we quantify the concentration of web supply and discuss the implications for post-cookie monetization.

Our March 2021 report provides an overview of the current state of the mobile app supply chain.

In our February 2021 report we study the common case where a publisher uses its exchange accounts to operate auctions on third party properties.